My Best Buy Credit Card provides Cardmembers with rewards and financing offers that make shopping at Best Buy an absolute no-brainer. Our work helps Cardmembers know how to get the best out of Best Buy by providing easy access to special offers, unique products and more.
Words: Erin Graney
Design: Bold Orange
At Wunderman Thompson, I worked on all things Best Buy. This includes writing for digital display, email, print and radio.
I collaborated with a talented team of designers, creative directors and project managers to bring key messages to life for popular brands like Apple, Microsoft, Meta, Samsung and more.
All designs: Wunderman Thompson
See examples of my radio work here.
Nothing is certain but death and taxes... and emails. Intuit TurboTax works hard to help people get their taxes done easily and accurately. Our email work for them, including the "Ask an expert" email you see here, has been featured on reallygoodemails.com.
Words: Erin Graney
Design: Bold Orange
As a digital copywriter for Target, I did my best to squeeze as many puns as possible into every sentence. Kidding! In reality, I worked with a super talented team of writers, designers, creative directors, project managers and other partners. Together, we brought hundreds of concepts to life every week.
At Target, I learned a lot about the art of the headline. I wrote for Target.com homepage, app homescreen, email & push. For any of these channels, my focus was on the guest’s experience. I wanted to make sure they’re getting the info they need in a voice that feels fresh, fun and right… on target. ;) Forgive me.
All designs: Target Creative
At Public Works, I was assigned the sweet task of helping to refresh Truvia’s website.
First, I partnered with our digital strategist to crawl reviews and comments, searching for insights from current Truvia users and creating audience personas. I worked specifically on the diabetes-related content, and collaborated with creative Casey Nelson on the rest of the web copy. View the full site at Truvia.com. Public Works is now Truvia’s Agency of Note.
Web Design: Public Works Agency
Images: Truvia
Get your laughs out now, because we’re about to talk about side dumps. SmithCo is a manufacturer of side dump trailers, located in Le Mars, Iowa. They came to Strother needing key messages, brand positioning, and a strong marketing strategy in order to grow.
In addition to creating a multi-industry ad plan, I wrote copy for SmithCo’s updated website, digital and print ads, and social media. I also collaborated with the creative team in the production of SmithCo’s first video and regularly updated content resources like the learning center and blog. SmithCo outranks their competition in SEO month over month, and with their new GoogleAds campaign, they are side dumping content to a larger audience than ever.
Watch video on YouTube.
See more at sidedump.com.
Words: Erin Graney
Design, photography: Strother Communications Group
DAKA Docks & Lifts, a family-owned business that manufactures (you guessed it) lake docks and lifts, was falling behind their competitors, especially online. Along with developing a digital strategy, we worked to simplify and streamline boatloads of detailed information .
I worked with the design team at Strother to reorganize and renew DAKA’s website and sales collateral with copy that’s friendly to the reader and search engine alike. With their website now easily searchable and products well defined, DAKA is getting more docks out the door than ever before.
See more at dakadock.com.
Words: Erin Graney
Design: Strother Communications Group
At Indeed Brewing, I wrote and collaborated with our talented designers on many materials, including beer labels, sell sheets, newsletters, blog posts, event posters, social media, print ads and more.
I’ve gathered some of my favorite examples here.
Words: Erin Graney
Social Media photography: Erin Graney
Header photography: The Restaurant Project
Designs: Andy Kiekhafer and Emmi Brytowski, Indeed Brewing
